This programme is specially designed for individuals wishing to transition into the luxury sector as well as professionals in the industry seeking to update their skills, in order to reimagine the future of luxury.
France is renowned for its leading role in luxury, bridging tradition and innovation as well as adding creativity and perfection to the global stage. Located in the prestigious Saint-Germain-des-Près district in Paris’s 7th arrondissement, Sciences Po collaborates with and is intricately connected to major actors in the luxury industry.
Sciences Po Executive Education and The School of Management and Impact have crafted a comprehensive 6-day curriculum for industry professionals to immerse themselves in French luxury, a concentration of its celebrated “Masters in Marketing: New Luxury & Art de Vivre”, featuring renowned experts and speakers as well as enriching field visits.
Objectives
- Understand the way luxury is deeply rooted in France’s history and cultural identity
- Acquire a personal perspective on the multiple definitions and expressions of luxury
- Foster a strategic reflection on the future of luxury that is consistent with the industry’s core values, market trends, and societal aspirations
- Craft strategic approaches in terms of customer experience and brand management
- Enhance their understanding of the luxury consumer segment through the perspectives of social sciences
- Grasp the main crucial challenges that the luxury sector is facing: changing customer aspirations and value, digital transformation
Crédit photographique : Sciences Po
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