With the support of Sciences Po Shanghai Alumni, David Jobin, professor of branding communication at Sciences Po Paris and the founder of Royalties, was invited to participate in the "2023 Shanghai Consumption Market Innovation Conference." David delivered a keynote speech titled "Comment les marques prennent le virage environnemental et social dans leur compréhension du monde."

In the video, David discussed how iconic brands like Nike and Louis Vuitton successfully communicate their values to consumers. He also highlighted their considerations of "social change" when designing the emblem for the 2024 Olympic Games. Furthermore, he explained how brands communicate with diverse audiences and incorporate new changes brought about by environmental transformations into their brand design.

We highly recommend watching the video as it provides valuable insights and serves as another masterclass.

Click  here to watch the video

Apart from the well-known emblem of the 2024 Paris Olympics：

the strategies and designs of these brands are all originating from David Jobin and his agency Royalties：

David Jobin will be one of the main guest speakers at Sciences Po Shanghai Alumni's next lecture. He will share many interesting insights and valuable information with all attendees.

Stay tuned and looking forward to it!

Zoé ZHOU Hewei
Vice President of Sciences Po Alumni in China
President of Sciences Po Alumni in Shanghai